Events & Activities

Crown Bay Center is more than a colorful, welcoming entrance into St. Thomas and the beautiful United States Virgin Islands for cruise ship passengers. The commercial complex that is home to retail, services, refreshments and vendors, is also the perfect venue for events and activities.

Throughout the year, Crown Bay Center plays hosts to events that welcome visitors and local residents alike.

The most anticipated event of the year is always Holiday Fest, which usually held the first week of December.

Festivities include holiday shopping and sales at Crown Bay Center stores, the Christmas tree lighting, local foods and drinks, cultural arts and crafts and a visit from Santa Claus. There’s also always great live music. During the day, that may be steel drum musicians of all ages and then in the evening the celebration usually ramps up with top-name island bands and performers.

Interested vendors are welcome to contact the Crown Bay Center Office for more information at

In addition to the holiday festivities, the courtyard area around the windmill makes for an inviting venue for special musical events like Sweat Fete at different times of the year. These are always high-energy concerts that have the crowd moving to our island rhythms!

At other times Crown Bay is the center of health and wellness with community fitness programs. So this is a great place for a scenic walk around the bay or to get your Zumba on!